Spotlight on:
Advertise Online or Offline? Yes, is the Answer
Article by Doug McCrea, President,
Acquire Local; Published in World Franchise Magazine, July 2008

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Our Team Leaders

Douglas P. McCrea, President
dmccrae@acquirelocal.com
Douglas McCrea is a marketing industry veteran and a direct marketing expert. With more than 25 years of direct marketing experience, he has developed and managed multi-media lead and sales direct marketing programs for such companies as Citicorp., Dun & Bradstreet, Southwestern Bell, Blue Cross & Blue Shield, The Associated Press, Jiffy Lube, Sears and the state of Maryland.

Over the past two and a half decades, McCrea has held senior marketing positions for two direct marketing based companies (Credit Card Service Bureau and Credentials Services International), founded and served as president of a large national direct marketing agency, MacDantz Direct, and founded Neuristics Corporation, an artificial intelligence based predictive modeling company.

McCrea has been a frequent speaker at events hosted by the Direct Marketing Association and has given seminars at such premier educational establishments as Johns Hopkins University and University of Maryland.

Jim Calgiano - Vice President - National Sales Director
jcalgiano@acquireweb.com

Mark Steinbach, Sales Manger
msteinbach@acquirelocal.com
Mark Steinbach is a seven year veteran of the on-line industry. He has served as a Sales Manager with AcquireLocal for the past year specializing in work with major franchisors/franchisees and their email marketing needs. Prior to AcquireLocal, Mark had worked in various positions with companies throughout the digital world, including data purchase with Mosaic Data Solutions and product marketing and customer service with CheapTrips.com.

Mark has also held a sales position with The Hospitality Group, one of the world’s leading sports hospitality corporations. He has also worked as Director of Marketing for The Leading Golf Courses of America and Golf For Miles (in conjunction with the American Airlines Advantage Program), two top tier golf membership programs offering benefits at some of the world’s most prestigious golf courses and resorts.

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