AcquireLocal
a division of
AcquireWeb, Inc.
1065 E. Hillsdale Blvd.
Suite 310
Foster City, CA 94404

FAQ

What is AcquireLocal?
AcquireLocal brings the power of a proven customer acquisition program designed for large global companies to the local level, offering business-to-consumer organizations an effective way to make quality customer connections online. AcquireLocal provides services that combine the power of branding and the discipline of direct marketing with a proven email technology that simultaneously builds brands and drives a measurable and positive ROI.

What services does AcquireLocal offer?
AcquireLocal offers packaged e-mail acquisition services that enable companies to leverage their existing customer relationships and engage new prospects to maximize sales growth at the local level. Unlike other companies that simply rent lists, AcquireLocal provides proven e-mail services that combine the highest quality prospect database with a process designed to drive sales and build brands.

What are the available AcquireLocal plans?
There are currently two options available. Our six month plan includes 12 mailings, while our year long plan includes 22 mailings.

How many mailings are included per campaign?
We mail in lots of 5,000 to 100,000, but you have the option to order more than one lot if preferred.

How to I select my best prospects?
AcquireLocal will work directly with you to define and understand the profile of your best customers. We use that profile to match identical or similar prospects from our database for your program.

What industries or businesses is AcquireLocal suitable for?
AcquireLocal provides effective solutions for a variety of businesses that rely on promotions at the local level. From automotive retailers to local restaurants, AcquireLocal allows businesses to enhance their sales and marketing program results and improve their ROI in the process.

How long are most programs?
Programs last six months to one year depending on which option you choose. We mail in lots of 5,000 to 100,000 target prospects for you either 12 or 22 times depending on the program you select. Either way, we’ll set you up with a program that works!

How does the program work?
For a graphic view of how the process works, just click here.

Is this complicated?
Hardly. We provide templates, links and the program. You get the sales and leads. It’s that simple.

What about creative?
It’s so easy…Once we have helped you develop a fine-tuned list of prospective customers, we then allow you to create email campaigns using one of our many templates that have been created for you.

What about links?
No need to worry about them. We set them up for you.

What about creative banners and copy?
It’s easy. You provide a simple banner that you are currently using or one that you would like to use along with just a few lines of copy for our emailing. The emailing will link to whatever page you choose, so whatever you post on that website and or landing page is up to you.

What about SPAM?
Since we have been working with large national and local companies we go beyond compliance. We establish three levels of permission from the consumer before starting a program, plus we meet or exceed all CAN-SPAM requirements.

What about complaints?
There are hardly any, ever. Since we have permission from the consumer, target the appropriate audience and bend over backwards to satisfy the consumer and abide by all regulatory issues, we average about one complaint in a one million contact program.

What about opt-outs?
Our average opt-out rate is less than .5 percent across all programs, proving again the integrity of our data and program.

How long does it take to get a program started?
About two to three weeks.

Where do my prospects go to from your program?
They respond either by phone, walk in or online. We track them with the links we have set up for you and with an analysis we perform on a periodic basis.

What does “exclusivity” mean in terms of an AcquireLocal program?
AcquireLocal offers our clients exclusivity, which is something most customer acquisition programs don’t. What “exclusivity” means is that as our client, you and you alone get one-on-one access to qualified prospects that match your target profile—a lead list created specifically for you from our database of 75 million households and 114 million individuals nationwide. Basically AcquireLocal provides you with the ideal audience for your promotional efforts, then makes the use of this list yours alone in your vertical market. We won’t duplicate any part of your contact list for one of your competitors at any point in your campaign.

What is AcquireLocal’s success rate?
AcquireLocal is based on a proven customer acquisition program that has helped a variety of organizations from start-ups to Fortune 500 household names improve the effectiveness of their online marketing outreach while lowering prospect acquisition costs, creating new cross-sell opportunities and improving their overall return on marketing investments.

How much can I customize my program?
AcquireLocal allows you to utilize creative approaches and templates developed specifically for marketing within your precise industry. Within these templates there are multiple opportunities to add your own messaging. We’ve simply utilized our own marketing expertise and creative strengths to provide you with templates we already know are effective, so you won’t have to waste valuable time or money getting your program off the ground.

Is there an agreement?
Yes, we have a simple agreement that insures the compliance of all regulatory issues and clearly shows our collective responsibilities. Your representative will be glad to review this with you.