Scientifically Proven: AcquireLocal delivers over $11 for each Dollar Spent
AcquireLocal was asked to drive in new customers for over 300 separate retail outlets.
Objective:
Utilize the frequency and targetability of the AcquireLocal program to determine if sales could be obtained cost efficiently with email.
Goals:
– Understand precisely the effects of email
– Determine the ROI and acquisition costs
– Determine the incremental effect on the business
Program:
– Frequency: Every 2 weeks
– Offers and creative: provided by client
Tracking and Measurement:
– Marketed to population: 100,000
– Control group: 100,000
– Random selects from the universe
Results
Program Cost: $15,288
|
Marketed |
Control |
|
Average Sale |
$240 |
$190 |
|
Revenue |
$174,100.76 |
$67,305.06 |
|
Matched HH |
713 |
354 |
|
Incremental HH |
359 |
|
|
ROI |
1104% |
|
|
Incremental ROI |
564% |
|
|
|
|
